Francesco?

“Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence.” From “The Story of My App,” by Christoph Niemann.

Read more: http://www.newyorker.com/online/blogs/newsdesk/2013/03/backblogged-our-five-favorite-sentences-of-the-week-2.html#ixzz2OOgeiGgr